“Every year, an estimated 250,000+ new cases of cancer affect children under the age of 20 worldwide.”
During the Summer of 2011, Jordan started a small business called GetAtMeTags™ where he was placing the Twitter handles of businesses on rectangular bumper magnets. The following year he began working as a hospitality specialist at Firebirds Wood Fired Grill in Collegeville where a fundraising event called “Lemonade Days” was soon to take place. After researching the Firebirds franchise as well as the Alex’s Lemonade Stand Foundation, Jordan realized that Firebirds had a partnership with the national pediatric cancer charity founded by Alex Scott. During the event, for every Firebirds Lemonade that was sold, a dollar would be donated to ALSF to help fund cancer research. As Jordan started to mock up GetAtMeTags to help promote the event, a buzz began to generate within his local area.
The event was a success and throughout the week, Jordan met and made friends with a lot of guests at the restaurant who placed him in touch with families they knew who were battling cancer. September of that year, Jordan would have the pleasure of meeting ALSF co-founders Liz and Jay Scott. Shortly after, Jordan knew that the fight to find a cure for was something he wanted to fully be apart of where a portion of his sales from GetAtMeTags™ would be donated to the foundation. He would go on to hold a virtual fundraiser benefiting Penn State’s THON. He would also team up with Lori McHale’s Designing 4 Hope foundation, renovating bedrooms for children battling cancer. Jordan has ran two Marathons for two unbelievably strong and brave children and to this day he continues to raise childhood cancer awareness by being actively involved in the community with the hopes to one day find a cure.
Jordan is soon to launch a brand called CUTLOOSE™ where funds will be raised through exercise and apparel benefiting the Alex’s Lemonade Stand Foundation.